TY  - BOOK
AU  - Jobber,David
AU  - Ellis-Chadwick, Fiona
TI  - Principles and Practice of Marketing
SN  - 9780077174149
U1  - 658.8 8th ed.
PY  - 2016///
CY  - London
PB  - McGraw-Hill
KW  - Management & public relations 
N1  - includes glossary and index
ER  -