Jobber, David <br/><br/>
Principles and Practice of Marketing/ 
by David Jobber and Fiona Ellis-Chadwick 
 - London  McGraw-Hill  c2016 
 - xxx, 813p.:  col. ill.: 
<br/><br/> includes glossary and index 
<br/><br/><label>ISBN: </label>9780077174149 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8