TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Effective marketing: creating and keeping customers 
SN  - 9780314041623
AV  - HF5415 .Z53 1995
U1  - 658.8 20
PY  - 1995///
CY  - Minneapolis/St. Paul
PB  - West
KW  - Marketing
KW  - Consumer behavior
KW  - Export marketing
N1  - Includes bibliographical references (p. 573-584) and indexes
ER  -