Effective marketing
creating and keeping customers
Zikmund, William G.
creator
D'Amico, Michael.
text
bibliography
mnu
Minneapolis/St. Paul
West
c1995
1995
monographic
eng
xxxii, 604 p. : col. ill. ; 29 cm.
William G. Zikmund, Michael d'Amico.
Includes bibliographical references (p. 573-584) and indexes.
Marketing
Consumer behavior
Export marketing
HF5415 .Z53 1995
658.8
9780314041623
0314042377
0314041621
94027993
DLC
940706
19941216141513.7
4433727