00808cam a2200265 a 45000010008000000030004000080050017000120080041000290100017000700200018000870200015001050200015001200400018001350500022001530820014001751000024001892450098002132600042003113000041003535040066003946500015004606500023004756500022004987000022005204433727OSt19941216141513.7940706s1995    mnua     b    001 0 eng    a   94027993   a9780314041623  a0314042377  a0314041621  aDLCcDLCdDLC00aHF5415b.Z53 199500a658.82201 aZikmund, William G.10aEffective marketing :bcreating and keeping customers /cWilliam G. Zikmund, Michael d'Amico.  aMinneapolis/St. Paul :bWest,cc1995.  axxxii, 604 p. :bcol. ill. ;c29 cm.  aIncludes bibliographical references (p. 573-584) and indexes. 0aMarketing. 0aConsumer behavior. 0aExport marketing.1 aD'Amico, Michael.