Zikmund, William G. <br/><br/>
Effective marketing :  creating and keeping customers / 
William G. Zikmund, Michael d'Amico. 
 - Minneapolis/St. Paul :  West,  c1995. 
 - xxxii, 604 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 573-584) and indexes. 
<br/><br/><label>ISBN: </label>9780314041623 0314042377 0314041621 
<br/><br/><label>LCCN: </label>94027993  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.<br/>Export marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Z53 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8