TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy
AU  - Charles, Wood
AU  - Wells, William
TI  - Advertising & IMC: Principles and Practice
SN  -  9781292262062
U1  - 659.1 11th ed.
PY  - 2019///
CY  - London
PB  - Pearson
KW  -  Management and auxiliary services
KW  - Technology
N1  - Includes glossary and Index
ER  -