Advertising & IMC:  Principles and Practice 
by Sandra Moriarty, Nancy Mitchell, Charles Wood and William Wells 
 - London  Pearson  c2019 
 - 664p.:  col. ill. 
<br/><br/> Includes glossary and Index 
<br/><br/><label>ISBN: </label>9781292262062 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>659.1