Sethna, Zubin.  <br/><br/>
Consumer Behaviour/ 
by Zubin Sethna and Jim Blythe 
 - 4th edition 
 - New Delhi  Sage publishing limited  c2019 
 - xxiii, 549p.  ill; (some col.) 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781526450012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and auxiliary services 
<br/><br/><label>Dewey Class. No.: </label>658.8342