Public relations cases : international perspectives / edited by Danny Moss and Barbara DeSanto. - London ; New York : Routledge, 2002. - xi, 267 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0415234255 (hbk.) 0415234263 (pbk.) 9780415234269

2001034970


Public relations--Case studies.
Public relations--Cross-cultural studies.
Corporations--Public relations--Case studies.
International business enterprises--Case studies.

HM1221 / .P78 2002

659.2