TY  - BOOK
AU  - Lamb,Charles W.
AU  - air,Joseph F.
AU  - McDaniel,Carl
TI  - Marketing
SN  - 9780324221558
U1  - 658.8 23
PY  - 2006///
CY  - Canada
PB  - Thomson/South-Western
KW  - Marketing Management
N1  - includes glossary, bibliographical references and index
ER  -