Lamb, Charles W. <br/><br/>
Marketing/ 
by Charles W. Lamb, Joseph F. Hair and Carl McDaniel. 
 - Canada:  Thomson/South-Western/   ©2006. 
 - xxxii,  736p.:  col.  ill.; 
<br/><br/> includes glossary, bibliographical references and index 
<br/><br/><label>ISBN: </label>9780324221558 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8