Kotler, Philip. <br/><br/>
Principles of marketing/ 
by Philip Kotler, Gary Armstrong and Marc Oliver Opresnik.- 
 - 18th ed.- 
 - Harlow:  Pearson,  c2021. 
 - 728p.: col. ill.; 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9781292341132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT