Kotler, Philip. <br/><br/>
Marketing management/ 
by philip kotler, Kelvin Lane keller and Alexander chernev.- 
 - 16th ed.- 
 - Harlow:   Pearson,  c2022. 
 - 605p.: col. ill.; 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9781292404813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management-marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT