TY  - BOOK
AU  - Kunde,Jesper
TI  - Unique now ... or never: the brand is the company driver in the new value economy
SN  - 9780273680093
U1  - 658.827 21
PY  - 2002///
CY  - London
PB  - Pearson Education Ltd.
KW  - Marketing
KW  - Branding - Production
ER  -