Kunde, Jesper <br/><br/>
Unique now ... or never:  the brand is the company driver in the new value economy. 

 - London :  Pearson Education Ltd.,  2002 
 - 349p. :  ill. 
<br/><br/><label>ISBN: </label>9780273680093 0273680099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Branding - Production 
<br/><br/><label>Dewey Class. No.: </label>658.827