TY  - BOOK
AU  -  Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches
SN  - 9781483377568
U1  - 302.230721 
PY  - 2016///
CY  - London 
PB  - SAGE
KW  - Mass media--Research--Methodology
N1  - Includes index
ER  -