Berger, Arthur Asa <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches/ 
by  Arthur Asa  Berger 
 - 4th edition  
 - London   SAGE  c2016 
 - xvii,415p.:  ill. 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9781483377568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology
<br/><br/><label>Dewey Class. No.: </label>302.230721