Ormrod, Robert <br/><br/>
Political marketing:  theory and concepts/ 
Robert Ormrod; Stephan C Henneberg and Nicholas O'Shaughnessy 
 - London :   Sage,   2013. 
 - 209 p. :   ill. ;   24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780857025814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management
<br/><br/><label>Dewey Class. No.: </label>324.7