TY  - BOOK
AU  - Monye,Sylvester O.
TI  - The handbook of international marketing communications
SN  - 0631209131 (acidfree paper)
AV  - HF5415.123 .H36 2000
U1  - 658.8/48 21
PY  - 2000///
CY  - Oxford, UK, Malden, Mass.
PB  - Blackwell
KW  - Communication in marketing
KW  - Export marketing
KW  - Marketing
KW  - Advertising
KW  - Communication, International
N1  - Includes bibliographical references and index
ER  -