00910cam a22002894a 45000010008000000030006000080050017000140080041000310100017000720200032000890200039001210200018001600400018001780420008001960500026002040820017002302450092002472600053003393000033003925040051004256500032004766500022005086500015005306500017005456500034005627000024005961686343MWNLS20040520103428.0990602s2000    enka     b    001 0 eng    a   99032754   a0631209131 (acidfree paper)  a0631200916 (pbk. : acidfree paper)  a9780631200918  aDLCcDLCdDLC  apcc00aHF5415.123b.H36 200000a658.8/4822104aThe handbook of international marketing communications /cedited by Sylvester O. Monye.  aOxford, UK ;aMalden, Mass. :bBlackwell,c2000.  axv, 294 p. :bill. ;c25 cm.  aIncludes bibliographical references and index. 0aCommunication in marketing. 0aExport marketing. 0aMarketing. 0aAdvertising. 0aCommunication, International.1 aMonye, Sylvester O.