The handbook of international marketing communications / 
edited by Sylvester O. Monye. 
 - Oxford, UK ;  Malden, Mass. :  Blackwell,  2000. 
 - xv, 294 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0631209131 (acidfree paper) 0631200916 (pbk. : acidfree paper) 9780631200918 
<br/><br/><label>LCCN: </label>99032754  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Export marketing.<br/>Marketing.<br/>Advertising.<br/>Communication, International.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .H36 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/48