strategies, tools, and techniques for marketing success Cheverton, Peter. creator text enk London Sterling, VA Kogan Page 2004 2nd ed. monographic eng

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xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.) Peter Cheverton ; [foreword by Malcolm McDonald]. Includes index. Marketing Strategic planning HF5415 .C52254 2004 658.8 0749442980 9780749442989 2004017032 http://www.loc.gov/catdir/toc/ecip0420/2004017032.html http://www.loc.gov/catdir/enhancements/fy0715/2004017032-d.html http://www.loc.gov/catdir/enhancements/fy0910/2004017032-b.html http://www.loc.gov/catdir/toc/ecip0420/2004017032.html http://www.loc.gov/catdir/enhancements/fy0715/2004017032-d.html http://www.loc.gov/catdir/enhancements/fy0910/2004017032-b.html DLC 040721 20090511082409.0 13661863