01091cam a22002894a 450000100090000000300060000900500170001500800410003201000170007302000150009002000180010504000180012304200080014105000250014908200140017410000220018824501370021025000120034726000490035930000590040850000200046765000150048765000240050285600780052685600910060485601060069513661863MWNLS20090511082409.0040721s2004    enka          001 0 eng    a  2004017032  a0749442980  a9780749442989  aDLCcDLCdDLC  apcc00aHF5415b.C52254 200400a658.82221 aCheverton, Peter.10aKey marketing skills :bstrategies, tools, and techniques for marketing success /cPeter Cheverton ; [foreword by Malcolm McDonald].  a2nd ed.  aLondon ;aSterling, VA :bKogan Page,c2004.  axiii, 383 p. :bill. ;c25 cm. +e1 CD-ROM (4 3/4 in.)  aIncludes index. 0aMarketing. 0aStrategic planning.413Table of contentsuhttp://www.loc.gov/catdir/toc/ecip0420/2004017032.html423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0715/2004017032-d.html423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0910/2004017032-b.html