@book{2720,
	author = {McDonald, Malcolm. and Institute of Marketing.},
	title = {Marketing plans :},
	publisher = {Butterworth-Heinemann,},
	year = {2002.},
	address = {Amsterdam ;},
	edition = {5th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/toc/els051/2004556468.html}
}