TY  - BOOK
AU  - Farese, Lois Schneider
AU  - Kimbrell, Grady, and Woloszyk, Carl A
TI  - Marketing essentials
SN  - 9780078612572
U1  - 658.8 
PY  - 2006///
CY  - Woodland Hills
PB  - Glencoe/McGraw-Hill
KW  - Marketing
N1  - includes bibliographical references and index
ER  -