Farese, Lois Schneider <br/><br/>
Marketing essentials/ 
by Lois Schneider Farese, Grady Kimbrell and Carl A Woloszyk 
 - Woodland Hills  Glencoe/McGraw-Hill  2006 
 - xxvi, 853p.  ill. tabs. fig. 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780078612572 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8