TY  - BOOK
AU  -  Mooij,Marieke K.de
AU  - Behboudi, Mehdi
TI  - Global marketing and advertising : : understanding cultural paradoxes
SN  - 9781452257174
U1  - 658.802 23
PY  - 2012///
CY  - London
PB  - IGI Global
KW  - Internet advertising
KW  - Internet marketing
N1  - Includes index
ER  -