Mooij, Marieke K. de <br/><br/>
Global marketing and advertising :   understanding cultural paradoxes 

 - London  IGI Global  c2012 
 - xi, 236p.:  ill. 
 - Premier Reference Source .
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9781452257174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising<br/>Internet marketing
<br/><br/><label>Dewey Class. No.: </label>658.802