01297cam a2200325 a 4500 13772376 MWNLS 20060620143020.0 041104s2005 njua b 001 0 eng 2004116044 2004060062 0131428950 9780131428959 DLC DLC DLC pcc HF5415.55 .G87 2005 658.8/12 22 Gupta, Sunil, 1958- 6402 Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. Upper Saddle River, NJ : Wharton School Pub., c2005. xvii, 205 p. : ill. ; 24 cm. Includes bibliographical references (p. 187-198) and index. Relationship marketing. 6403 Customer relations. 6404 Marketing Management. Lehmann, Donald R. 6405 7 cbc orignew 2 epcn 20 y-gencatlg ddc BK 2679 2679 1 0 ddc 0 0 NFIC HQ HQ GEN 2010-11-10 BCL 2500.00 17 11 658.8/12 GUP 0008249 2018-05-17 00:00:00 2018-04-27 4000.00 2010-11-10 BK