@book{2676,
	author = {Smith, P. R.},
	title = {Great answers to tough marketing questions /},
	publisher = {Kogan Page,},
	year = {2003.},
	address = {London ;},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/toc/ecip042/2003007631.html}
}