TY  - BOOK
AU  - Kunreuther,Howard
AU  - Pauly,Mark V.
AU  - McMorrow,Stacey
TI  - Insurance and Behavioral Economics : : Improving Decisions in the Most Misunderstood Industry
SN  - 9780521608268
U1  - 368 
PY  - 2013///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Risk (Insurance)
KW  - Consumer behavior
KW  - Insurance--Decision making
N1  - Includes bibliographical references and index
ER  -