Kunreuther, Howard <br/><br/>
Insurance and Behavioral Economics :   Improving Decisions in the Most Misunderstood Industry/ 
Howard Kunreuther,  Mark V. Pauly and Stacey McMorrow 
 - Cambridge :  Cambridge University Press,  2013. 
 - xii, 329p. :  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780521608268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Risk (Insurance)<br/>Consumer behavior<br/>Insurance--Decision making
<br/><br/><label>Dewey Class. No.: </label>368