Johansson, Johny K <br/><br/>
Contemporary brand management/ 
by Johny K. Johansson and Kurt A. Carlson  
 - London  SAGE  c2015 
 - xi,259p.:  ill. 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9781452242873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.827