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  <titleInfo>
    <title>Advertising creative : strategy, copy + design</title>
  </titleInfo>
  <name type="personal">
    <namePart>Altstiel, Tom</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Grow, Jean</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>SAGE Publications</publisher>
    <dateIssued>2017</dateIssued>
    <edition>4th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxiii, 463 p. : ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Tom Altstiel and Jean Grow</note>
  <note>Includes index</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <classification authority="ddc">659.1</classification>
  <identifier type="isbn">9781506315386</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">180410</recordCreationDate>
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