Hollensen, Svend <br/><br/>
Global marketing :   a decision-oriented approach/ 
by Svend Hollensen 
 - 4th edition 
 - London  Prentice Hall  c2007 
 - xxxviii,714p.:  Col.ill. 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780273706786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848