TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications : : contexts, strategies, and applications
SN  - 9780273687726
U1  - 658.802 22
PY  - 2006///
CY  - London
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
N1  - Includes subject index
ER  -