TY  - BOOK
AU  - Farris,Paul W.
AU  - Pfeifer,Phillip E.
AU  - Reibstein,David J.
TI  - Marketing metrics: the manager's guide to measuring marketing performance
SN  - 0134085965
U1  - 658.83 
PY  - 2016///
CY  - New Jersey
PB  - Pearson Education
KW  - Marketing
KW  - Marketing research
KW  - Performance--Measurement
KW  - Marketing--Mathematical models
N1  - Includes bibliographical references and index
ER  -