Marketing metrics
the manager's guide to measuring marketing performance
Farris, Paul W.
Pfeifer, Phillip E.
Reibstein, David J.
text
xxu
New Jersey
Pearson Education
2016
3rd ed.
monographic
eng
xv, 439 p.
Neil T. Bendle ... {et al.}
Includes bibliographical references and index
Marketing
Marketing research
Performance--Measurement
Marketing--Mathematical models
658.83
0134085965
9780134085968
171002