00758nam a22002417a 4500 171002b xxu||||| |||| 00| 0 eng d 0134085965 9780134085968 658.83 Marketing metrics: the manager's guide to measuring marketing performance/ Neil T. Bendle ... {et al.} 3rd ed. New Jersey Pearson Education 2016 xv, 439 p. Includes bibliographical references and index Marketing Marketing research 5971 Performance--Measurement Marketing--Mathematical models Farris, Paul W. Pfeifer, Phillip E. Reibstein, David J. ddc BK 25802 25802 0 0 ddc 0 0 NFIC MZ MZ GEN 2018-03-08 Book Aid International 20000.00 658.83 MAR 0110196 2026-09-10 09:22:26 30000.00 2018-03-08 BK