Marketing metrics:  the manager's guide to measuring marketing performance/ 
Neil T. Bendle ...  
 - 3rd ed. 
 - New Jersey  Pearson Education  2016 
 - xv, 439 p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0134085965 9780134085968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research<br/>Performance--Measurement<br/>Marketing--Mathematical models
<br/><br/><label>Dewey Class. No.: </label>658.83