00345nam a22001217a 4500008004100000020001800041082001200059100002300071245006200094260002500156300001400181500002800195170411b        xxu||||| |||| 00| 0 eng d  a9780761925392  a153.85210aO'Keefe, Daniel J.10aPersuasion : btheory and research/cby Daniel J. O'Keefe  aLondonbSAGE cC2002  aXVI,365p.  aIncludes subject index