Perreault, William <br/><br/>
Applications in basic marketing:  clippings from the popular business press 

 - New York :  McGraw-Hill,  2005. 
 - vii, 214p.: ill.   
<br/><br/><label>ISBN: </label>9780072864700 
<br/><br/><label>Subjects--Topical Terms: </label>