TY  - BOOK
AU  - Capon,Noel
AU  - Roy Capon
AU  - James Mac Hulbert
TI  - Managing Marketing in the 21st century: developing and implementing the market strategy
SN  - 9780979734441
U1  - 658.8 
PY  - 2009///
CY  - Abingdon
PB  - Routledge
N1  - Including appendix
ER  -