Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - 8th ed., International ed. 
 - United States ;  United Kingdom :   South-Western/Cengage Learning,  2010. 
 - xx, 668 p. :   col. ill. ;  28 cm. 
<br/><br/> Previous ed.: Thomson South-Western, 2007. 
<br/><br/><label>ISBN: </label>0324665318 9780324665314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802