@book{2309,
	author = {Shimp, Terence A.},
	title = {Integrated marketing communications in advertising and promotion /},
	publisher = { South-Western/Cengage Learning,},
	year = {2010.},
	address = {United States ;},
	edition = {8th ed., International ed.},
	note = {Previous ed.: Thomson South-Western, 2007.}
}