01331cam a2200313 a 4500 15705528 MWNLS 20100319140653.0 090420s2009 enka b 001 0 eng 2009016416 9780749456269 (pbk.) DLC DLC DLC HF5415.126 .W55 2009 658.8/72 22 Williams, Alison. 5604 The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams, Roddy Mullin. London ; Philadelphia : Kogan Page, 2009. xxv, 241 p. : ill. ; cm. Includes bibliographical references and index. Direct marketing. 5605 Sales promotion. 5606 Sampling. 5607 Branding (Marketing) 5608 Mullin, Roddy. 5609 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 2301 2301 0 0 ddc 0 0 NFIC HQ HQ GEN 2010-08-23 Book Aid International 3000.00 658.8/72 WIL 0005347 2010-08-23 00:00:00 4000.00 2010-08-23 BK