03059cam a22003498i 450000100090000000300060000900500170001500800410003201000170007302000300009002000240012002000240014404000230016804200080019105000230019908200180022208400230024010000210026324501070028426300090039130000130040050000200041350507690043352007100120252004560191265000520236865000240242065000350244465000170247965000710249677601420256718152395MWNLS20160617112237.0140515s2014    enk           001 0 eng    a  2014017637  a9781405139687 (paperback)  z9781118740927 (ebk)  z9781118740873 (ebk)  aDLCbengcDLCerda  apcc00aHD62.4b.C626 201400a658.4/012223  aBUS0190002bisacsh1 aCollis, David J.10aInternational strategy :bcontext, concepts and implications /cDavid Collis, Harvard Business School.  a1408  apages cm  aIncludes index.8 aMachine generated contents note: Acknowledgments Preface Introduction Motivation and definition - What is international strategy? PART ONE. The Context Facing International Firms 1 The Ubiquity and Importance of International Competition 2 Why Do Firms Go International? PART TWO. Conceptual Framework: What Is Different about International Strategy? 3 What Is Distinctively Different about International Strategy? 4 What Is Uniquely Strategic about International Strategy? 5 Generic International Strategies 6 Choice of Generic International Strategy PART THREE. Managerial Implications 7 What Product? 8 Which Country? 9 Where Locate? 10 How Organize? 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? About the Author Index.  a"This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally"--  a"Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe"-- 0aInternational business enterprisesxManagement. 0aStrategic planning. 0aStrategic alliances (Business) 0aCompetition. 7aBUSINESS & ECONOMICS / Decision-Making & Problem Solving.2bisacsh08iOnline version:aCollis, David J.tInternational strategydWest Sussex : John Wiley and Sons, Inc., 2014z9781118740873w(DLC) 2014019537