The how today's entrepreneurs use continuous innovation to create radically successful businesses Ries, Eric 1978- creator text nyu New York Crown Business c2011 2011 1st ed. monographic eng

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320 p. ; 22 cm. "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Eric Ries. Includes bibliographical references and index. New business enterprises Consumers' preferences Organizational effectiveness HD62.5 .R545 2011 658.1/1 9780307887894 (hbk.) 0307887898 (hbk.) 2011012100 DLC 110404 20160617090213.0 16720850