02245cam a22003614a 4500 16720850 MWNLS 20160617090213.0 110404s2011 nyu 000 0 eng 2011012100 9780307887894 (hbk.) 0307887898 (hbk.) 9780307887917 (ebk.) 030788791X (ebk.) (OCoLC)ocn693809631 DLC DLC BTCTA VP@ YDXCP IJC BWX TXA CDX DLC pcc HD62.5 .R545 2011 658.1/1 22 Ries, Eric, 1978- The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries. 1st ed. New York : Crown Business, c2011. 320 p. ; 22 cm. Includes bibliographical references and index. "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- New business enterprises. 6506 Consumers' preferences. Organizational effectiveness. 1633 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 22906 22906 0 0 ddc 0 0 NFIC HQ HQ GEN 2016-06-17 Book Aid International 10000.00 3 658.11 RIE 0095908 2017-09-25 00:00:00 2017-09-04 15000.00 2016-06-17 BK